MY ACCOUNT
Login To Your Web Optimizer™
Resources
The Basics
Internet Marketing For Beginners
What is search engine optimization (SEO)?
Local Mojo Marketing For Beginners
Keyword Tools
Google Search Based Keyword Tool
Google Wonder Wheel
Design Tools
Logo Maker - Design and purchase a professional looking logo for around $40
iStockphoto - Purchase images of just about anything you can imagine.
Further Reading
Local Mojo's internet marketing blog
At Local Mojo, we combine everything you need in the Local Mojo Complete Web Advertising System (CWAS). Your Local Mojo Web Optimizer™ is there to help you manage your online presence and site content and anchors your SEO and SEM efforts. At Local Mojo we take care of the hard stuff so you can focus on what matters: your local customers. When you fire up your Local Mojo Web Optimizer™, you'll gain access to all the tools you need to unlock the power of marketing on the internet without unlocking your safe-deposit box.
The same online marketing tactics utilized by industry leaders can now work just as effectively for your business. Just give us a call or contact us to set up your free web visibility review.
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is a process that helps search engines effectively find information online. Relevant website pages, press releases, blogs, tweets, news and even social media pages are all fodder when an online search is conducted.
It could take a lifetime to really understand the algorithms and nuances related to SEO, so we will only outline some of the basic principles. We use the Mojo HAT to keep us focused. HAT stands for Honesty, Authenticity and Transparency. Build and write with HAT as your guiding light and the Search Engines will take care of the rest.
Our hope is that with this information, you can more effectively optimize your business's online campaign.
What Do Search Engines Look For?
It's all about relevance. Use terms you want your business to rank for in the following:
• Titles
• Links
• URL (the actual website address)
• Alt text on photos (read our FAQ's for more on this)
• The main site content, ads, press releases, blogs, etc.
Use Keywords Often...But Not Too Often
Keyword density at it's most basic level is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
You want to make sure you're using keywords frequently.
You also want to make sure the content makes sense!
Keep in mind that your customers will be reading this as well.
The key is finding the happy medium where your content makes sense to humans and search engines at the same time.
Find Out How Local Mojo Makes SEO Quick And Easy
